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Publication date: 06/04/2002

Mobile homes of the masters

BY RACHEL HOWARD
Of The Examiner Staff

    Here at the untamed Examiner book pile, a lot of bizarre stuff gets thrown on the heap. Memoirs about communicating with the dead, compendiums of teenagers' cellphone text messages ("I THT U WR RLY GR8 N TH SCL PLY" equals "I thought you were really great in the school play"), a Florida woman's tribute to her succession of now-deceased dogs (billed as "an eloquent exploration of grief for a world dealing with the aftereffects of 9-11").

    But I can always count on Rohnert Park-based Pomegranate Books to send wacky stuff that doesn't suck. Its latest title to leave me tickled is so odd that I don't even know how to explain it. Steve Schaecher's "Mobile Homes by Famous Architects" (Pomegranate, $17.95) takes famous architectural examples by everyone from Frank Lloyd Wright to I.M. Pei to the ancient Egyptians and transforms them into road-worthy doublewides.

    Thus Schaecher, an Indiana architect, offers professional-looking concept drawings of the Goths' "Salisbury Cathed-roll," Charles Moore's "Piazza d'Oublewide" and Le Corbusier's "Motor Dame du Haut." The accompanying text gives a swift, readable and accurate architect biography, along with a not-so-serious explanation of why each created his mobile masterpiece.

    Pei's famous glass plaza for the Louvre, for example, becomes the "Pyramid du Trailevre," wherein "the museum staff will wheel this trailer away and drop off its visitors at a camp operated by the French Foreign Legion, where they will be required to train for one week. The visitors are not allowed back into the Louvre until they say 'I.M. Pei, you are funnay.' "

    The fictitious R.V. Parke provides the preface for this follow-up to Schaecher's similar volume on outhouses. The great thing about this new tongue-in-cheek survey is that it teaches you just as much about architecture as the two straight-faced pocket-size studies Pomegranate has just released under the auspices of the Chicago Architecture Foundation on Sears Tower (Pomegranate, $12.95) and Marshall Field's (Pomegranate, $12.95).

    And the list of seemingly dry subjects into which the Pomegranate list breathes new life knows no bounds. One example: Marin author Jeffrey Kacirk's just-published "Altered English" (Pomegranate, $22.95), which perks up the dusty field of etymology with nearly 1,500 entries of now-obsolete meanings of common words.

    A 19th century "ejaculation," for instance, was "a short prayer in which the mind is directed to God on any emergency." In the 16th century, "manure" meant "to cultivate, train the mind or body." And a "poop," in the 16th and 17th centuries, was "a short blast in a hollow tube, as a wind instrument."

    Ken Smith's "Junk English" (Blast Books, $12.95) is also fun skimming, but browser beware: This abrasive modern-day equivalent of Strunk and White's standard style guide takes no prisoners.

    Smith's prime targets -- sloppy metaphors, convoluted sentence structures, trumped-up business jargon and more, organized alphabetically under headings like "Invisible Diminishers" and "Cynic Incubators" -- deserve his wrath. But other peeves, such as "Desexed Designations," aren't so clear-cut.

    Smith laments the gender-sensitive shift from "con man" to "con artist," but surely his contention that "police officers" and "fire fighters" should continue to be called "policemen" and "firemen" is taking PC-backlash to offensive extremes.

    "Junk English" is more a political book than a style guide, following in the George Orwell tradition of pointing out the inextricable connections between language and power. The chief evil here is capitalism, which Smith pummels by pulling examples from advertising and marketing. And Smith's incensed attacks admit no room for polite debate.

    C. Edward Good's new "A Grammar Book for You and I ... Ooops! Me" (Capital, $17.95), on the other hand, is all about the kinder, gentler approach to teaching writing. It's intended for lawyers, managers and other professionals tired of feeling ashamed about their clumsily phrased memos and reports, and it's laid out in a breezy, conversational tone.

    It's also more than 400 pages long, and though Good's simple explanations of all the old bogeys from split infinitives to dangling modifiers are fun review for a grammar nerd like me, I can't imagine your white collar everyman plowing through such a comprehensive volume.

    If you're disciplined and looking to get serious about grammar, "Oooops! Me" will make it go down more easily. But unless you're an aspiring language die-hard, check out Patricia T. O'Conner's succinct "Woe is I" or "Words Fail Me" (Riverhead, $11) instead.

    E-mail: rhoward@sfexaminer.com

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